About
The real-time fan data platform, built in the region
Sfere is a Saudi-founded platform, sports and live entertainment first. We turn fragmented fan signals into one consented, in-region fan graph, and help rights holders and brands in any industry use it for engagement, sponsorship, and revenue.
Fans are everywhere. The data about them is scattered.
Every league, broadcaster, and brand sits on huge fan attention, spread across channels, mostly anonymous, and often leaving the region entirely. We started Sfere to close that gap: one fan graph, resolved in real time, kept in-Kingdom and consented, and built to be activated.
- Fan signals are scattered across ticketing, streaming, app, and social, and rarely joined up.
- Batch CDPs unify data eventually; engagement tools create activity with anonymous users.
- For rights holders in the region, fan data also has to stay in-Kingdom and consented.
- Sfere resolves those signals into one real-time fan graph you own, and puts it to work.
The principles behind the platform
A few commitments that shape what we build and how we talk about it.
Fans first
Everything starts with the fan: one consented profile they control, not a data trail they never agreed to.
Sovereignty by default
Fan data belongs in-region, under the rights holder's control. We build for residency and consent from the data layer up.
Honest by design
We label what's live and what's in preview, and we don't dress benchmarks up as facts. Being straight is part of the product.
Real time, not next day
Fans move in the moment. We built for live: resolve, activate, and prove while it still matters.
Sports and live entertainment first, extensible from there
Sports is the sharpest test of a fan platform: high emotion, live moments, and fans who show up again and again. We build for that extreme, and the same engine extends to media, retail, travel, and any brand with an audience to know.
See who we build forTalk to the team
Questions, partnerships, or press: we reply within one business day.