Platform · Sfere ID · Single Fan View
One profile.
One truth.
Sfere ID resolves every fan touchpoint (anonymous, authenticated, cross-device, cross-channel) into one consented, governed golden profile that all systems trust and activate from.
- Golden record
- Real-time updates
- Complete history
- Consented
Playable · The living profile
Open Sara's profile.
Watch a Saturday happen.
Seven real moments from one matchday. Press play - each signal lands on the single fan view the moment it happens: attributes shift, segments flip, the timeline grows. No batch. No waiting.
- 09:12App open · phone
- 11:03Browses away kits ×3
- 15:40Ticket in cart, abandoned
- 17:58Push tapped: "your seat is waiting"
- 18:41Gate scan · turnstile B
- 19:12Kiosk purchase · away jersey
- 21:47Shares the winning clip
identifiers
consent
matchday affinity
62% interest index
lapse risk
lowclv band
silverknown devices
segments right now
interests & signals
timeline · latest first
An illustrative simulation - the mechanics (live attribute derivation, segment entry and exit, the growing timeline) are the real product behavior.
How single fan view works
Every fan, one profile
Sfere ID stitches fragmented signals into one authoritative golden record that updates in real time, so every downstream system (CRM, analytics, segmentation, activation) reads from the same truth.
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01
One golden record per fan
Every fan gets a single, authoritative profile that all systems read from. No more duplicate records, conflicting attributes, or teams pulling from different data versions.
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02
Automatic cross-device linking
The same fan shows up as a phone at the gate, a laptop on the stream, and an anonymous browser. Sfere ID joins these appearances into one profile as signals arrive.
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03
Real-time profile updates
Changes to a fan profile are reflected immediately across all downstream systems. New signals don't wait on a batch job; they reach segmentation, activation, and analytics in real time.
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04
Complete profile history
From the first anonymous touch to identification and beyond, the entire relationship reads as one story. Pre-signup behavior is joined to post-signup identity, so nothing is lost.
Why it matters
From fragmented signals
to unified intelligence
Fans interact across devices, channels, and time. Without a single view, you lose track. Sfere ID joins all these appearances into one profile, so you recognize fans wherever they go, understand the full relationship, and activate more effectively.
See how profiles are segmented- Eliminate wasted ad spend by avoiding duplicate audiences across channels.
- Improve campaign precision by seeing the complete customer journey, not just post-signup events.
- Accelerate retention by recognizing fans who start anonymous and identifying later, so lifecycle targeting starts from day one.
- Reduce data confusion by making one profile the source of truth, not multiple conflicting records.
See a profile update itself, live
Book a walkthrough and we'll open a single fan view on your own data - watch events land, attributes shift, and segments flip the moment your fans act.