One fan, one reach
Sfere Measure counts the unique fans you reach on every channel, owned and paid, with numbers sponsors can trust and audit themselves
The counting room
24 sightings, 6 people
A week of campaign sightings lands in the raw log: every email open, ad view, app session, big-screen moment. Run the dedupe and watch them collapse into the people who were actually there. Then switch channels off and see who you only reach on rented land. Simulated week; the dedupe is the product
sightings pile up on the left. Run the dedupe
the week is loaded: 24 sightings across owned and paid channels. Run the dedupe
Reach that counts unique people
Sfere deduplicates your audience across all channels and campaigns, so reach reflects unique people, not repeated impressions to the same person. Sponsors see real, verifiable numbers
Real people, not impressions
Count the unique people you reach, not repeated impressions to the same person. Each person counts once. No inflated reach numbers from bots or repeat views
Cross-channel reach
Measure total reach across messaging, web, app, and paid channels. One person might see you on email and in ads, and still counts once, never twice
In-platform vs external reach
See reach for campaigns you own (email, push, web) separately from reach on external platforms (paid ads, social). Understand owned vs rented audience value
Reach over time
Track cumulative reach as campaigns run. See how many new people you reach each day and whether reach plateaus or keeps growing
Honest numbers build sponsor confidence
Sponsors want to know how many real fans they're reaching, not inflated impression counts. Verified Reach delivers transparent, auditable numbers: one fan touched is one reach, regardless of how many times they saw you
- Build sponsor trust with honest reach numbers that reflect real unique people, not inflated impression counts
- Benchmark performance fairly by measuring the same way across channels and campaigns
- Identify reach ceilings so you know when to expand to new channels or audiences
- Prove value to sponsors with verified metrics instead of claims that can't be audited
Report a reach number you can defend
Book a walkthrough and we'll run the dedupe on a real campaign of yours: sightings in, verified people out, with the audit trail your sponsors will ask for