One fan, one reach.
Sfere Measure counts unique fans reached across every channel, owned and paid, email to ads. Honest metrics that sponsors trust: and can audit.
The counting room
24 sightings. 6 people.
A week of campaign sightings lands in the raw log: every email open, ad view, app session, big-screen moment. Run the dedupe and watch them collapse into the people who were actually there. Then switch channels off and see who you only reach on rented land. Simulated week; the dedupe is the product.
sightings pile up on the left. Run the dedupe.
the week is loaded: 24 sightings across owned and paid channels. Run the dedupe.
From impressions to unique fans
Sfere deduplicates fans across all channels and campaigns, so reach reflects unique people touched: not repeated impressions to the same person. Sponsors see real, verifiable numbers.
Real people, not impressions
Count unique fans reached, not repeated impressions to the same person. One fan, one impression, one unit of value. No inflated reach numbers from bots or repeat views.
Cross-channel reach
Measure total reach across messaging, web, app, and paid channels. One fan might see you on email and ads, so you count once and never double-count.
In-platform vs external reach
See reach for campaigns you own (email, push, web) separately from reach on external platforms (paid ads, social). Understand owned vs rented audience value.
Reach over time
Track cumulative reach as campaigns run. See how many new fans are touched each day and whether reach plateaus or continues growing.
Honest numbers build sponsor confidence
Sponsors want to know how many real fans they're reaching, not inflated impression counts. Verified Reach delivers transparent, auditable numbers: one fan touched is one reach, regardless of how many times they saw you.
- Build sponsor trust with honest reach numbers that reflect real unique people, not inflated impression counts.
- Benchmark performance fairly by measuring the same way across channels and campaigns.
- Identify reach ceilings so you know when to expand to new channels or audiences.
- Prove value to sponsors with verified metrics instead of claims that can't be audited.
Report a reach number you can defend
Book a walkthrough and we'll run the dedupe on a real campaign of yours: sightings in, verified people out, with the audit trail your sponsors will ask for.