Solutions · Brands & Sponsors

Sponsored reach you can prove

Brands and sponsors want reach they can account for: Sfere lets you activate a consented first-party audience graph, recover the conversions ad blockers quietly drop, and measure exposure against real outcomes, so a sponsorship becomes accountable, addressable, and renewable

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Play the renewal room

Crowd at a live performance — Live audience · first-party signal

The renewal room · Interactive

Walk into the renewal with proof

A sponsorship renews on evidence, not enthusiasm: attach each proof module and watch the contract clauses verify, with impressions bought on one side and outcomes proven on the other

Evidence you can attach

Every module reads from the same consented first-party audience graph, not from third-party cookies

Evidence schedule · Exhibit A Audience graph renewal file

Sponsorship Renewal

Consideration for the next term, supported by the first-party audience graph

Impressions bought

An impression count that proves nothing

Outcomes proven

Reach Signal Outcome Model

§1 · Verified reach

Reach ran against a consented, first-party audience graph: real people by email, push, and paid media, not an audience rented and rented again through third-party cookies
§2 · Attribution intact

Conversions were enriched server-side with resolved identity before reaching the ad platforms, so match rates held when ad blockers and browser privacy controls dropped the ping
§3 · Exposure to outcome

Sponsored exposure is tied to the audience actions that followed on one owned graph: verified reach and what it drove, not an impression count
§4 · Prospecting efficiency

New reach was modeled as lookalikes of the highest-value customers, and customers who already converted were suppressed, so budget funded reach the sponsor did not already have

Awaiting evidence · 0 of 4 clauses verified

What brands and sponsors get

Every bought impression, traced to an outcome

Reach known people directly, keep attribution intact when the browser fails, and prove what the spend actually moved

Reach known people, not cookies

Activate against a consented, first-party audience graph: real people you can reach by email, push, and paid media, not an audience you rent and rent again through third-party cookies

Recover conversions ad blockers eat

Client-side tracking loses signal to ad blockers and browser privacy controls. Sfere enriches conversions server-side with resolved identity before they reach the ad platforms, so match rates hold up when the browser drops the ping

Model lookalikes off your best customers

Capture your most valuable customers as a segment and build lookalikes from real first-party behavior, so prospecting spend chases audiences that resemble people who already act, not a demographic guess

Prove exposure to outcome

Tie sponsored exposure to the audience actions that followed on one owned graph, so a sponsor sees verified reach and what it drove instead of an impression count that proves nothing

Own sponsorable moments

Attach a sponsor's name, image, and color to live engagement moments, turning audience attention into on-brand, addressable inventory

Clean by construction

Consent and residency are governed at the data layer, so an activation runs on data a person actually permitted, and stays that way across every channel you push to

Why it works for sponsors

An impression count is not proof a sponsorship worked

Reach without evidence is a renewal you have to argue for every year. Sfere resolves the audience graph and measures sponsored exposure against the actions that followed, on data shared between brand and rights holder under each person's consent. Activation stops being a leap of faith and starts being a number you can defend

Activate the first-party audience graph directly, so paid reach starts from consented people you own rather than rented cookies
Enrich conversions server-side so attribution survives ad blockers and browser privacy controls
Report outcomes after exposure back to the sponsor, not impressions
Renew on evidence: the same graph proves the last activation and targets the next

See how measurement works

One owned graph · every link verified

Sponsored exposureOn-brand, in the moment

Resolved customerOne consented profile

Customer actionWhat they did next

OutcomeReported to the sponsor

The prospecting field

A broad demographic buy: budget scattered across people who never asked for it, a guess dressed up as a strategy

Prospecting

Chase audiences that look like people who act

A broad demographic buy is mostly guesswork. When your best customers live in one resolved, first-party graph, you can model lookalikes off real behavior and suppress the customers you already have, so prospecting spend goes to reach worth paying for

Build lookalikes from your highest-value customers instead of buying a broad demographic segment
Suppress customers who already converted, so budget funds reach you don't already have
Measure against one resolved profile per person, so the same person isn't counted three times across three tools

See how activation works

Make the next sponsorship accountable

See how Sfere activates a first-party audience graph, holds attribution together server-side, and proves which outcomes followed each exposure. Bring a sponsorship you need to prove and we'll walk it through

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