Solutions · Brands & Sponsors

Sponsored reach you can prove, not just buy

Brands and sponsors want reach they can account for. Sfere lets you activate a consented first-party fan graph, recover the conversions ad blockers quietly drop, and measure exposure against real outcomes — so a sponsorship becomes accountable, addressable, and renewable.

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Play the renewal room

Crowd at a live performance — Live audience · first-party signal

The renewal room · Interactive

Stop arguing the renewal. Stamp it.

A sponsorship renews on evidence, not enthusiasm. Attach each proof module and watch the contract clauses verify — impressions bought on one side, outcomes proven on the other.

Evidence you can attach

Every module reads from the same consented first-party fan graph — no cookies were harmed.

Evidence schedule · Exhibit A Fan graph renewal file

Sponsorship Renewal

Consideration for the next term, supported by the first-party fan graph.

Impressions bought

An impression count that proves nothing.

Outcomes proven

Reach Signal Outcome Model

§1 · Verified reach

Reach ran against a consented, first-party fan graph resolved in-Kingdom — real people by email, push, and paid media, not an audience rented and rented again through third-party cookies.
§2 · Attribution intact

Conversions were enriched server-side with resolved identity before reaching the ad platforms, so match rates held when ad blockers and browser privacy controls dropped the ping.
§3 · Exposure to outcome

Sponsored exposure is tied to the fan actions that followed on one owned graph — verified reach and what it drove, not an impression count.
§4 · Prospecting efficiency

New reach was modeled as lookalikes of the highest-value fans, and fans who already converted were suppressed — budget funded reach the sponsor did not already have.

Awaiting evidence — 0 of 4 clauses verified

What brands and sponsors get

From bought impression to proven outcome

Reach known fans directly, keep attribution intact when the browser fails, and prove what the spend actually moved.

Reach known fans, not cookies

Activate against a consented, first-party fan graph resolved in-Kingdom: real people you can reach by email, push, and paid media — not an audience you rent and rent again through third-party cookies.

Recover conversions ad blockers eat

Client-side tracking loses signal to ad blockers and browser privacy controls. Sfere enriches conversions server-side with resolved identity before they reach the ad platforms, so match rates hold up when the browser drops the ping.

Model lookalikes off your best fans

Capture your most valuable fans as a segment and build lookalikes from real first-party behavior, so prospecting spend chases audiences that resemble people who already act, not a demographic guess.

Prove exposure to outcome

Tie sponsored exposure to the fan actions that followed on one owned graph, so a sponsor sees verified reach and what it drove instead of an impression count that proves nothing.

Own sponsorable moments (Preview)

Attach a sponsor's name, image, and color to live engagement moments, turning fan attention into on-brand, addressable inventory. The live engagement layer is a design Preview; the identity, activation, and measurement layers are live today.

Clean by construction

Consent and residency are governed at the data layer, so an activation runs on data a fan actually permitted — and stays that way across every channel you push to.

Why it works for sponsors

An impression count is not proof a sponsorship worked

Reach without evidence is a renewal you have to argue for every year. Sfere resolves the fan graph and measures sponsored exposure against the actions that followed, on data shared between brand and rights holder under the fan's consent. Activation stops being a leap of faith and starts being a number you can defend.

Activate the first-party fan graph directly, so paid reach starts from consented people you own rather than rented cookies.
Enrich conversions server-side so attribution survives ad blockers and browser privacy controls.
Report outcomes after exposure back to the sponsor, not impressions.
Renew on evidence: the same graph proves the last activation and targets the next.

See how measurement works

One owned graph · every link verified

Sponsored exposureOn-brand, in the moment

Resolved fanOne consented profile

Fan actionWhat they did next

OutcomeReported to the sponsor

The prospecting field

A broad demographic buy — budget scattered across people who never asked for it, a guess dressed up as a strategy.

Prospecting

Chase audiences that look like people who act

A broad demographic buy is a guess dressed up as a strategy. When your best fans live in one resolved, first-party graph, you can model lookalikes off real behavior and suppress the fans you already have, so prospecting spend goes to reach worth paying for.

Build lookalikes from your highest-value fans instead of buying a broad demographic segment.
Suppress fans who already converted, so budget funds reach you don't already have.
Measure against one resolved profile per fan, so the same person isn't counted three times across three tools.

See how activation works

Make the next sponsorship accountable

See how Sfere activates a first-party fan graph, holds attribution together server-side, and proves which outcomes followed each exposure. Bring a sponsorship you need to prove and we'll walk it through.

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