Solutions · Marketing & Growth
Segment, launch, and prove campaigns without waiting on engineering
Marketing teams shouldn't need a data pipeline to ship a campaign: Sfere gives you self-serve audiences, real-time journeys and attribution on first-party data you own, stored in the region you choose, with no reliance on third-party cookies
“Pull a list: lapsing customers in Texas, for the renewal push.”
the old loopWith Sfere
Build it yourself below: the sieve takes seconds
Playable · The crowd sieve
Point at a crowd, keep exactly who you meant
A field of dots, each one a resolved, consented customer profile, and the same person never appears twice. Switch on the sieve layers and watch non-matching customers shake out of the flow until a precise, counted segment remains. That is the whole segment builder: behavior, profile traits and lifecycle stage, with no query language and no analyst handoff
Behavior
What customers actually do
Layer off: full crowd passes
Profile trait
Who the customer is
Layer off: full crowd passes
Lifecycle stage
Where the relationship stands
Layer off: full crowd passes
Segment armed as the journey entry, triggered off live behavior, not last night's export. Next stop: the journey canvas (visual canvas in design preview)
What growth teams do with Sfere
Campaigns built and proven on the same profiles
Every step lives in one tool, so the audience you build is the audience you activate and the audience you measure
Launch journeys on a canvas
Design previewOrchestrate multi-step, multi-channel journeys with entry conditions, waits, branches, and exits, triggered off a live signal instead of a nightly batch. (The visual drag-and-drop journey canvas is in design preview.)
Build segments without SQL
Compose audiences from behavior, profile traits, and lifecycle stage in a point-and-click builder. No query language, no analyst handoff, no Jira ticket sitting in someone else's backlog
Personalize per segment
Tailor content, offers, and recommendations to each audience, and let the message update as new behavior arrives, rather than freezing at export time
Sharpen paid spend
Push first-party lookalikes to ad platforms and suppress customers who already converted, so budget goes to reach you don't already own
Attribute to outcomes
See which segments and journeys moved the number you report on, so you can double down on what works and retire what doesn't
One profile, no third-party cookies
Every segment reads from one resolved first-party profile per customer, so the same person isn't three different audiences across three tools
Self-serve, not a ticket queue
The bottleneck isn't ideas, it's the handoff
When every segment is a request to the data team, good campaigns die waiting. Sfere puts audience building and real-time orchestration in the hands of the people running growth, so the loop between an idea and a live journey is measured in hours, not sprints
- Build and launch an audience on first-party data you own, without standing up a data pipeline project first
- Trigger journeys off live behavior instead of last night's export
- Activate across email, push, and WhatsApp from one consented profile
- Attribute activation to real outcomes so you can prove and repeat what works
The handoff
The idea often outlives the moment it was meant for
Self-serve
Hours, not sprints, shipped by the person who had the idea
How a campaign comes together
How one campaign runs on one profile
No exports between tools, no waiting on a rebuild: each step feeds the next inside the same platform
Start from a resolved profile
Fragmented touchpoints are already stitched into one first-party profile per customer, so you segment on a person, not a cookie
Compose the audience
Layer behavioral, demographic, and lifecycle conditions in the builder until the segment is exactly who you meant
Orchestrate the journey
Sequence channels and timing around the segment, and set the goal you'll measure against. (Visual canvas in preview.)
Read the result and iterate
Watch conversion and drop-off per step, then adjust the journey without rebuilding it from scratch
Ship the next campaign yourself
See the audience builder and attribution working on first-party data you own, and preview the journey canvas designs. Book a hands-on walkthrough with our team