Solutions · Marketing & Growth
Segment, launch, and prove — without waiting on engineering
Marketing teams shouldn't need a data pipeline to ship a campaign. Sfere gives you self-serve audiences, real-time journeys (the visual canvas is in design preview), and honest attribution on first-party data you own, in-Kingdom and post-cookie.
“Pull a list: lapsing fans, in-Kingdom, for the renewal push.”
the old loopWith Sfere
Build it yourself, below — the sieve takes seconds.
Playable · The crowd sieve
Point at a crowd. Keep exactly who you meant.
A field of dots, each one a resolved, consented fan profile — the same person never appears twice. Switch on the sieve layers and watch non-matching fans shake out of the flow until a precise, counted segment remains. That is the whole segment builder: behavior, profile traits, lifecycle stage — no query language, no analyst handoff.
Behavior
What fans actually do
Layer off — full crowd passes
Profile trait
Who the fan is
Layer off — full crowd passes
Lifecycle stage
Where the relationship stands
Layer off — full crowd passes
Segment armed as the journey entry — triggered off live behavior, not last night's export. Next stop: the journey canvas (visual canvas in design preview).
What growth teams do with Sfere
From raw signals to campaigns that prove their worth
Every step lives in one tool, so the audience you build is the audience you activate and the audience you measure.
Launch journeys on a canvas
Design previewOrchestrate multi-step, multi-channel journeys — entry conditions, waits, branches, and exits — triggered off a live signal instead of a nightly batch. (The visual drag-and-drop journey canvas is in design preview.)
Build segments without SQL
Compose audiences from behavior, profile traits, and lifecycle stage in a point-and-click builder. No query language, no analyst handoff, no Jira ticket sitting in someone else's backlog.
Personalize per segment
Tailor content, offers, and recommendations to each audience — and let the message update as new behavior arrives, rather than freezing at export time.
Sharpen paid spend
Push first-party lookalikes to ad platforms and suppress fans who already converted, so budget goes to reach you don't already own.
Attribute to outcomes
See which segments and journeys moved the number you report on, so you can double down on what works and retire what doesn't.
One profile, post-cookie
Every segment reads from one resolved first-party profile per fan, so the same person isn't three different audiences across three tools.
Self-serve, not a ticket queue
The bottleneck isn't ideas, it's the handoff
When every segment is a request to the data team, good campaigns die waiting. Sfere puts audience building and real-time orchestration in the hands of the people running growth, so the loop between an idea and a live journey is measured in hours, not sprints.
- Build and launch an audience on first-party data you own, without standing up a data pipeline project first.
- Trigger journeys off live behavior instead of last night's export.
- Activate across WhatsApp, email, and push from one consented profile.
- Attribute activation to real outcomes so you can prove and repeat what works.
The handoff
The idea often outlives the moment it was meant for.
Self-serve
Hours, not sprints — shipped by the person who had the idea.
How a campaign comes together
One loop, from profile to proof
No exports between tools, no waiting on a rebuild: each step feeds the next inside the same platform.
Start from a resolved profile
Fragmented touchpoints are already stitched into one first-party profile per fan, so you segment on a person, not a cookie.
Compose the audience
Layer behavioral, demographic, and lifecycle conditions in the builder until the segment is exactly who you meant.
Orchestrate the journey
Sequence channels and timing around the segment, and set the goal you'll measure against. (Visual canvas in preview.)
Read the result and iterate
Watch conversion and drop-off per step, then adjust the journey without rebuilding it from scratch.
Ship the next campaign yourself
See the audience builder and attribution working on first-party data you own, and preview the journey canvas designs. Book a hands-on walkthrough with our team.