Skip to content

Platform · Blocks · Reverse ETL

One profile.
Every tool, in sync.

Blocks pushes resolved, enriched fan profiles from your warehouse to every operational tool — CRM, email, ad platforms, support, and custom APIs. Every destination gets the same governed truth, shaped by consent, the moment it changes.

Book a Demo Enter the control room
  • Governed payloads
  • Live sync
  • Any destination
  • Defined as code

Playable · The control room

Flip a consent flag.
Watch every payload reshape.

A live simulation of governed distribution. New signals land on the fan every few seconds; destinations that are on stay synced, destinations that are off go stale. Then try weekly-CSV mode and feel the gap.

01 · The golden profile

Fan #48211 live
  • emailsara@…
  • tierGold
  • matchday affinityhigh
  • lapse risklow

Consent — flip and watch payloads reshape

email
push
ads

New signals arrive on their own — watch affinity and lapse risk change, then ripple downstream.

02 · Governed bus

live sync — every profile change pushes in under a second…

03 · Destinations

CRM

synced just now

Email platform

synced just now

Ad platform

synced just now

Support

synced just now

Custom API

synced just now

Simulated live — payloads and timings are from this demo.

Five tools, five payloads, one fan. The difference between them is not an accident of five exports — it is consent, enforced at the data layer.

How reverse ETL works

One profile,
distributed everywhere

Sfere ID resolves the golden record; Blocks delivers it to every operational tool — so your CRM, email, ad platforms, and support systems all work from the same governed truth.

  1. 01

    Push to any platform

    Deliver resolved, enriched profiles to CRM, email, ad platforms, support systems, and custom APIs. Every tool receives the same governed profile — not a different export pieced together per source.

  2. 02

    Always in sync

    Changes flow downstream automatically as new signals arrive, so activation systems stay current. No manual syncs to run, no overnight batch jobs to coordinate.

  3. 03

    Governed distribution

    Consent and residency rules are enforced at the data layer, so every downstream system receives only the data the fan has consented to share — and nothing more.

  4. 04

    API-driven configuration

    Define destinations, mappings, and transformations through version-controlled APIs — integrations that behave like infrastructure you own, not a vendor console you depend on.

Mappings

Same fan, different payload —
on purpose

Each destination declares the fields it needs. The consent filter then decides what may actually leave. Three tools, three payloads, zero spreadsheets.

CRM receives

email:      sara@…
tier:       Gold
affinity:   high
lapse_risk: low

the full consented record

Ad platform receives

audience_id: h_9f2a…(hashed)
affinity:    high
email:       ✗ withheld — no ads consent

pseudonymous by default, consent-gated

Support receives

email: sara@…
tier:  Gold

just what an agent needs to help

Mappings live in version-controlled APIs — reviewable, testable, and owned by your team.

Why it matters

From one source of truth
to many channels

Manual exports and sync delays create gaps between systems. Reverse ETL pushes profiles to every activation channel automatically, so new signals reach your CRM, ad platforms, and engagement tools in seconds — not hours or days.

See activation in action
  • Eliminate manual exports by automatically pushing profiles to all downstream tools.
  • Reduce sync complexity by distributing one governed profile instead of managing separate exports per system.
  • Accelerate campaign speed by activating as soon as signals resolve, not waiting on batch syncs.
  • Maintain compliance by enforcing consent at distribution, ensuring only consented data flows downstream.

Put your golden profiles to work

See Blocks push governed, consent-shaped profiles from your warehouse into the tools your teams already use — live, mapped, and in sync. Book a walkthrough and we'll map it to your stack.

Book a Demo