Preview
Spoiler safe by playback position
Hold results and reactions to each viewer's position in a stream, so on-demand and time-shifted audiences are never spoiled by a live moment (Engage layer, Preview).
Solutions · Media & Publishers
Reach you rent is not an audience you own
Publishers and broadcasters sit on huge, mostly anonymous audiences that live in a rented, cookie-dependent middle layer. Sfere resolves them into first-party subscriber profiles you own, then helps you grow paid audiences and sell them directly to advertisers, post-cookie.
- First-party profiles
- Post-cookie
- Governed in-Kingdom
- Subscriptions + advertising
Playable demo · The night curve
Fire the offer at the peak of intent — not at article five
Every audience has a daily rhythm: the commute skim, the lunch spike, the primetime lean-in. Drag across the day and watch the signals being read live — and which paywall philosophy actually meets the reader.
21:00
The moment
21:00 Primetime
The night's biggest audience at its deepest attention. This is when the offer should land.
Signals, read live
- Watch time · this session
- 42 min
- Scroll depth · this article
- 90%
- Return cadence · this week
- 8.1 visits
- Propensity to subscribe
- 94/100
The paywall decision
Fixed meter
Counting · 3/5
Set months ago. Fires at article five regardless of the clock — blind to tonight's peak.
Sfere timing
Offer fired
94 propensity / 100
Over the threshold — the offer lands now, on the reader's own terms.
Illustrative curve. The signals shown are the ones Sfere scores in real time — watch time, scroll depth, return cadence — and the threshold, the offer, and the channel are yours to set. One profile across site, app, email, and push.
The platform, tuned to publishing
One resolved audience, two revenue lines
The connected platform, tuned to the two revenue lines publishers actually run: subscriptions and advertising. Both start from the same place — knowing who is actually on the other side of the screen.
Underneath both lines · 01
Recognize the logged-out visitor
Stitch anonymous sessions across site, app, and stream into one profile, so you know a reader before they ever register or subscribe.
Underneath both lines · 02
Read propensity to subscribe
Watch time, scroll depth, and return cadence are the signals that precede a subscription. Score them as they happen instead of metering on a fixed article count.
The subscription use case
Lift free readers to paid on the signals they already give you
A metered paywall fires on an article count and misses the moment intent is real. Once identity is resolved, propensity to subscribe is something you read directly from watch time, article depth, and return frequency, and the offer lands when a reader is closest to paying rather than on an arbitrary threshold.
- Read session depth, watch time, and return cadence the moment they happen, not on a metering rule set months ago.
- Time the subscription prompt to the reader closest to paying, across site, app, email, and push from one profile.
- Report which prompts converted to paid, so you optimize the offer instead of guessing the meter.
Metered paywall
Blind to the clock
Wall fires at article 5 — whenever the count says so
A rule set months ago, fired on a count. The 21:00 peak comes and goes; the meter never looks up.
Sfere timing
Reads intent live
21:05 tonight, 12:40 tomorrow — the prompt lands when this reader is closest to paying, then reports back which prompts converted.
From rented reach to owned inventory
-
01
Gone
Third-party cookiesLeaving — the reach you used to rent
-
02
Consented first-party behavior
Read on your site, app, and stream
-
03
Addressable segments
Packaged by you, priced by you
-
04
Owned
Advertisers buy directly
Inventory you own, not reach you rent
Governed in-Kingdom — a data residency clause never blocks a media deal
The advertising use case
Sell first-party audiences directly, when the cookie is gone
Third-party cookies underwrote most programmatic revenue, and they are leaving. For a publisher, the compensating asset is a consented first-party audience packaged as inventory you sell yourself. Sfere resolves that audience on your properties and turns it into addressable segments buyers can transact against, governed in-Kingdom so residency never stalls the deal.
- Build addressable segments from consented first-party behavior, with no third-party cookie in the path.
- Sell those segments to advertisers directly, as inventory you own rather than reach you rent.
- Keep every audience profile governed in-Kingdom, so a data residency clause never blocks a media deal.
Around the offer
Hold the moment, catch the lapse, program what's next
The same first-party profile that times the paywall also protects the experience around it — for live, time-shifted, and returning audiences alike.
Retention
Catch the cancellation signal
A decline in watch time and longer login gaps precede a lapse. Segment on them in real time and intervene before the renewal date, not after the churn.
Programming
Program the next session
Recommend the next read, watch, or episode from behavior and profile history, for known and anonymous audiences alike.
Sell segments, not cookies
Package consented audience data into addressable segments advertisers buy from you directly, replacing reach you used to rent through third-party cookies.
Turn your audience into subscribers and inventory you own
See how Sfere resolves anonymous audiences, times the paywall to real intent, and packages first-party segments advertisers buy directly. Book a walkthrough on your audience and inventory.