Platform · Sfere ID · Real-time Profiles
Profiles that move
with customers
Sfere ID updates profiles in real time as events arrive, so you see customer behavior as it happens and activation systems always work from the current state, not a batch snapshot from hours ago
- Seconds, not hours
- Current state, always
- History + live together
Playable · The 7:42 PM moment
One moment,
two fates
7:42 PM. Maya adds a jacket to her cart and hesitates. This is the moment, and it lasts minutes, not hours. Press play: the same hesitation, run through two different kinds of profile
- 7:42:03 PM
the hesitation lands on her profile as it happens
- 7:42:04 PM
lapse risk recalculates · she's eligible, right now
- 7:42:31 PM
still hesitating → the win-back rule fires
The moment is still warm when you respond
- 7:42:03 PM
the hesitation happens… and waits in the queue
- 2:00 AM
the nightly job runs and the profile finally learns it
- 9:00 AM
the win-back fires 13 hours and 18 minutes cold
You learn about the moment after it has cooled
Interest has a half-life. Real-time profiles mean you always act while it counts
An illustrative simulation, and the timings are the point: profiles that update as events arrive, versus profiles that wait for a batch
How real-time profiles work
Every event updates
the profile in seconds
As signals arrive, profiles are updated instantly and distributed to every downstream system. Activation sees the current state and can respond in real time
-
01
Instant profile updates
The moment a customer acts is the moment you learn about it. Profiles resolve and update in real time as signals arrive, not overnight in a batch job
-
02
Current state, always
Activation systems always see the current profile state. No more campaign confusion caused by targeting old data that's already out of date by the time the campaign runs
-
03
History and real-time together
Historical data and real-time events work from the same profile. Batch context is not lost; it's combined with live signals for complete intelligence
-
04
Faster response windows
When a customer shows interest or intent, you have seconds to respond, not hours. Real-time profiles enable real-time activation, which improves conversion and reduces churn
Why it matters
Urgency meets timing in
real-time engagement
Customer behavior is time-sensitive. Interest fades, intent changes, and opportunities close. Real-time profiles let you see customers as they act and respond instantly, so your activation systems work at the speed of customer behavior, not batch schedules
See real-time activation- Catch customers in the moment of interest, when they're most likely to convert
- Reduce churn by responding to early warning signals before they become dropoffs
- Improve ad performance by suppressing customers who've already converted before the campaign runs
- Simplify operations by eliminating batch schedules and relying on real-time data flow
Watch a profile update in real time
In a walkthrough, we'll fire a real event from your own stack and time how long it takes to land on the profile, then compare it with the batch you're running today