Credit where credit is due
Sfere Measure tracks exposures to outcomes deterministically. A customer saw your email, then your ad, then converted, and attribution shows every touchpoint and its influence on the result. Observed facts, not statistical guesses
The last-click lie
One purchase, four ways to miscount it
A customer renews after a week of touchpoints. Who gets the credit? Flip between the classic attribution models and watch the same journey produce four different truths, then see what the deterministic record says. Simulated journeys; the miscounting is real
the deterministic record is up: every touchpoint that happened gets measured credit. Now let last click tell its lie
See which touchpoints drove the sale
Every customer's journey from exposure to result is tracked deterministically. Email sent → ad shown → purchase made. Attribution shows which touchpoints influenced the outcome without guessing
Exposure-to-outcome tracking
Track every customer's path from exposure (email, ad, push) to outcome (conversion, return visit, purchase, engagement). See which exposures led to which outcomes, deterministically
Deterministic, not probabilistic
Attribution is based on observed facts (you sent this email, the customer converted within this window), not statistical guesses. Explainable and auditable at the customer level
Multi-touch attribution
Credit multiple exposures that led to one outcome. A customer saw your email, then your ad, then converted, and both touchpoints get credit because both mattered
Channel and campaign comparison
Compare attribution across channels, campaigns, and cohorts. See which messaging drives the most valuable outcomes and double down on what works
Measurement sponsors believe in
Attribution answers "what drove results?" using observed facts, not statistical estimates. Did the sponsor's campaign drive conversions? Attribution shows the people who saw the sponsor's content and then converted. Hard data, not algorithms
- Prove campaign ROI by showing which exposures led to which outcomes
- Optimize spend by seeing which channels drive the most valuable conversions
- Build sponsor trust by attributing outcomes to sponsor exposures deterministically
- Reduce guesswork by using observed facts instead of statistical models for measurement
Stop defunding the channels that start journeys
Book a walkthrough and we'll trace one real conversion in your customer data: every touchpoint, in order, with credit your sponsors and your CFO can both audit