Credit where credit is due.
Sfere Measure tracks exposures to outcomes deterministically. The fan saw your email, then your ad, then converted: attribution shows every touchpoint and its influence on the result. Observed facts, not statistical guesses.
The last-click lie
One purchase. Four ways to miscount it.
A fan renews on Sunday after a week of touchpoints. Who gets the credit? Flip between the classic attribution models and watch the same journey produce four different truths: then see what the deterministic record says. Simulated journeys; the miscounting is real.
the deterministic record is up: every touchpoint that happened gets measured credit. Now let last click tell its lie.
From touchpoint to outcome, transparently
Every fan's journey from exposure to result is tracked deterministically. Email sent → ad shown → purchase made. Attribution shows which touchpoints influenced the outcome without guessing.
Exposure-to-outcome tracking
Track every fan's path from exposure (email, ad, push) to outcome (conversion, return visit, purchase, engagement). See which exposures led to which outcomes, deterministically.
Deterministic, not probabilistic
Attribution is based on observed facts (you sent this email, the fan converted within this window), not statistical guesses. Explainable and auditable at the fan level.
Multi-touch attribution
Credit multiple exposures that led to one outcome. Fan saw your email, then your ad, then converted, and both touchpoints get credit because both mattered.
Channel and campaign comparison
Compare attribution across channels, campaigns, and cohorts. See which messaging drives the most valuable outcomes and double down on what works.
Measurement sponsors believe in
Attribution answers "what drove results?" using observed facts, not statistical estimates. Did the sponsor's campaign drive conversions? Attribution shows fans who saw the sponsor's content and then converted. Hard data, not algorithms.
- Prove campaign ROI by showing which exposures led to which outcomes.
- Optimize spend by seeing which channels drive the most valuable conversions.
- Build sponsor trust by attributing outcomes to sponsor exposures deterministically.
- Reduce guesswork by using observed facts instead of statistical models for measurement.
Stop defunding the channels that start journeys
Book a walkthrough and we'll trace one real conversion on your fan graph: every touchpoint, in order, with credit your sponsors and your CFO can both audit.