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Platform · Sfere ID · Single Customer View

One profile,
one truth

Sfere ID resolves every customer touchpoint (anonymous, authenticated, cross-device, cross-channel) into one consented, governed golden profile that all systems trust and activate from

Book a Demo Watch a profile come alive
  • Golden record
  • Real-time updates
  • Complete history
  • Consented

Playable · The living profile

Open Maya's profile
and play one Saturday

Seven real moments from one game day. Press play and each signal lands on the single customer view the moment it happens: attributes shift, segments flip, the timeline grows, with no batch and no waiting

Saturday · game day moment 0 of 7
  1. 9:12 AM📱App open · phone
  2. 11:03 AM🛍Browses away jerseys ×3
  3. 3:40 PM🛒Ticket in cart, abandoned
  4. 5:58 PM📣Push tapped: "your seat is waiting"
  5. 6:41 PM🏟Gate scan · turnstile B
  6. 7:12 PM🧾Kiosk purchase · away jersey
  7. 9:47 PM🎉Shares the winning clip
The profile is open. Press play, or tap any moment to jump straight to it
Sfere ID · single customer view live · updated just now
M
Maya
48211
golden profile

identifiers

email loyalty # ticket # device ×2 cookie

consent

email ✓push ✓ads ✕

game-day affinity

62% interest index

lapse risk

low

clv band

silver

known devices

💻 laptop d_311 📱 phone d_900

segments right now

interests & signals

none yet today

timeline · latest first

    events today: 0 segments: 2 sources: app · web · pos · gate

    An illustrative simulation: the mechanics (live attribute derivation, segment entry and exit, the growing timeline) are the real product behavior

    How the single customer view works

    Every customer, one profile

    Sfere ID stitches fragmented signals into one authoritative golden record that updates in real time, so every downstream system (CRM, analytics, segmentation, activation) reads from the same truth

    1. 01

      One golden record per customer

      Every customer gets a single, authoritative profile that all systems read from. No more duplicate records, conflicting attributes, or teams pulling from different data versions

    2. 02

      Automatic cross-device linking

      The same customer shows up as a phone at the gate, a laptop on the stream, and an anonymous browser. Sfere ID joins these appearances into one profile as signals arrive

    3. 03

      Real-time profile updates

      Changes to a customer profile are reflected immediately across all downstream systems. New signals don't wait on a batch job; they reach segmentation, activation, and analytics in real time

    4. 04

      Complete profile history

      From the first anonymous touch to identification and beyond, the entire relationship reads as one story. Pre-signup behavior is joined to post-signup identity, so nothing is lost

    Why it matters

    From fragmented signals
    to unified intelligence

    Customers interact across devices, channels, and time. Without a single view, you lose track. Sfere ID joins all these appearances into one profile, so you recognize customers wherever they go, understand the full relationship, and activate more effectively

    See how profiles are segmented
    • Eliminate wasted ad spend by avoiding duplicate audiences across channels
    • Improve campaign precision by seeing the complete customer journey, not just post-signup events
    • Accelerate retention by recognizing customers who start anonymous and identifying later, so lifecycle targeting starts from day one
    • Reduce data confusion by making one profile the source of truth, not multiple conflicting records

    See a profile update itself, live

    Book a walkthrough and we'll open a single customer view on your own data: watch events land, attributes shift, and segments flip the moment your customers act

    Book a Demo