Platform · Sfere Activate
Reach customers
on every channel
Sfere Activate turns one governed customer profile into real-time engagement across email, push, WhatsApp, and paid media: segment on live behavior and run journeys that react the moment a customer does
Every channel reads the same profile at the moment of send, not the night before
The dispatch desk
One customer acts, every channel answers
Pick what Maya just did, set her consent, and dispatch: each channel gets the version that fits her right now. Flip to yesterday's export and watch it fail. Simulated customer, real routing logic
Frequency cap · 1 of 3 messages this week
waiting for a moment…
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9:14 PM · desk ready: pick a moment and dispatch
Why it works
Activation inherits the quality of the profile under it
When campaigns underperform, the cause usually sits upstream: audiences built on yesterday's exports and identities that never got resolved. Activate reads the live profile at the moment of send, so what reaches the customer reflects what is actually true
See Sfere ID- 01
One identity-resolved profile drives every channel, with no per-tool customer lists that quietly drift out of sync
- 02
Campaigns fire in real time from the live profile, not from a nightly export
- 03
Data is validated before activation, so messages don't go out on broken or missing fields
- 04
Marketing and data teams read the same governed profile, with delivery history you can query
Channels
Reach every customer, on every route
Every channel is powered by the same real-time profile, so the message a customer gets reflects who they actually are right now
Triggered flows and lifecycle campaigns that read the live profile at send time, so the segment an email targets is the segment that exists right now
Push & mobile
Push that lands when it's relevant: fired off behavior the moment it happens on iOS, Android, or web, with frequency rules enforced from the profile
Personalized conversations triggered from real-time customer behavior, with consent enforced from the same governed profile
Paid media & ad audiences
Build audiences and lookalikes from your first-party customer graph, and suppress customers who've already converted so budget goes where it counts
Web experiences
Personalize overlays and on-site messages in real time for known and anonymous visitors alike, driven by what the profile shows right now
Consent & frequency
Opt-outs and frequency limits are honored across every channel from one profile, so activation stays compliant by construction
How segmentation works
Build the audience once, activate it everywhere
Segments are composed visually, evaluated against the live profile, and synced to every channel from one definition, so the same customer is addressed consistently across owned and paid
Build the segment without a ticket
A visual audience builder lets marketing and data teams compose segments from any combination of attributes, events, and computed traits, with no SQL required and no waiting on an analyst to translate the brief. The same segment definition is reusable across every channel
Membership updates in real time
Segments are evaluated against the live profile, so a customer enters or leaves the moment their behavior changes rather than at the next nightly rebuild. A high-intent or lapsing audience reflects what is true now, not last night
Sync audiences to owned and paid
One audience pushes to email, push, messaging, on-site experiences, and ad platforms at once. Because it is built on the resolved first-party profile, the same customer is addressed consistently everywhere instead of as a different record per tool
Journeys
Journeys that keep up with each customer
Sequence messages across channels off live profile state: build the flow once and let each customer's behavior steer their own path through it
- Multi-step, multi-channel journeys triggered off live events and attributes
- Each customer is routed on what they just did, not on where a batch schedule left them
- Journeys and one-off sends draw from the same segment definitions, so nothing is rebuilt per channel
- Messages draw on the whole governed profile at send time, so gaps and stale fields don't quietly creep in
Send like you know her, because you do
Book a walkthrough and we'll wire one of your own triggers to a live profile: watch consent, frequency, and send-time context shape what every channel delivers