Act on the signal
Week 8: the threshold crossing fires a journey in real time. The fan engages again — the cancellation moment never arrives.
Fan retained, on the same profile
Use Case · Prevent Churn
Catch at-risk customers before they leave
Churn is visible in the data before it shows up in your cancellation numbers. Sfere surfaces the behavioral signals that precede departure, triggers the right intervention in real time, and gives you the segmentation to win back fans who already went cold.
One fan · twelve weeks · watch the signal
Sfere Vitals · Fan #48211
Healthy
Journey fired · real time
WhatsApp · win-back offer + reward top-up (Preview)
Lapse risk
8/100
Sessions / wk
5.4
Days since active
1
Threshold
60crossing fires the journey
Press play — or drag the timeline — to watch twelve weeks of one fan’s engagement.
Two ways this story ends
Act on the cancellation
Week 12: the first “signal” is the cancellation email itself. Now it is win-back — slower, costlier, and far from guaranteed.
Win-back from cold, at discount prices
From risk to renewed engagement
Act on the signal, not the cancellation
By the time a customer cancels, the churn has already happened. Sfere works upstream of that moment.
See drift before it becomes departure
Real-time behavioral signals — declining session frequency, shorter dwell times, skipped interactions — surface in Sfere ID as lapse risk scores before a customer cancels or goes cold. You act on the trend, not the cancellation.
Know what each at-risk fan looks like
Every fan’s churn risk is calculated on their individual profile history, not a population average. A lapsed sports fan looks different from a lapsed shopper — and the intervention should reflect that.
Trigger reengagement at the right moment
When a fan’s profile crosses a lapse threshold, Sfere triggers a journey automatically — a personalized WhatsApp message, a reward top-up, a win-back offer — without waiting for a batch report or a manual export. (Reward mechanics in Preview.)
Win back the ones who already left
Suppressed or lapsed fans are not lost forever. Audience Builder segments them by last active date, engagement history, and tier status, so win-back campaigns reach the right people with the right incentive — not a blanket discount.
Real-time lapse detection
The drift is visible long before the departure
A fan who is about to churn does not go from fully engaged to cancelled overnight. They drift: sessions get shorter, interactions get sparser, content gets ignored. Sfere tracks these signals in the fan profile in real time, so a lapse risk score is available the moment the pattern starts — not after the cancellation email arrives.
See how real-time profiles work
Signal anatomy · Fan #48211
Real time
One score per fan, not per cohort
Lapse risk is computed on this fan’s own profile history — not a population average — and surfaced in Sfere ID the moment the pattern starts. Crossing the threshold fires the journey automatically.
How it works
Detect, understand, intervene, win back
Four steps from churn signal to recovered fan.
-
01
Detect lapse risk early
Declining signals surface as at-risk flags before the customer formally churns.
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02
Understand each fan’s risk individually
Risk is computed on the individual profile, not a cohort average.
-
03
Trigger the right intervention automatically
Crossing a lapse threshold fires a real-time journey, with no manual exports.
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04
Win back those who have already lapsed
Win-back audiences segment former fans by history, tier, and last active date.
Win-back segmentation
Gone cold is not gone forever
Suppressed or lapsed fans are not lost forever. Audience Builder segments them by last active date, engagement history, and tier status — so a lapsed sports fan and a lapsed shopper get different offers, on the channels they actually answer.
Because segmentation runs on the same first-party fan graph that flagged the drift, win-back campaigns reach the right people with the right incentive — not a blanket discount sent to everyone who ever went quiet.
Audience Builder
Win-back segment
Last active
30–90 days ago
Engagement history
Previously weekly
Tier status
Gold
Win-back audience
Ready to activate
WhatsApp
Email
Push
Segmented on the first-party fan graph you own — the right people, the right incentive, not a blanket discount.
Stop churn before it starts
See how Sfere surfaces at-risk customers from behavioral signals, triggers real-time reengagement, and segments lapsed fans for win-back campaigns, all on a first-party fan graph you own.