Use Case · Identity resolution
Convert visitors before they tell you who they are
Most visitors leave without identifying: Sfere captures their behavioral signals from the first page load, builds anonymous profiles that personalize in real time, and collapses that history into the customer graph the instant they identify, so no interaction is wasted
capture stitch personalize activate
Playable demo · illustrative
The login moment
Fire a few anonymous signals. Watch them orbit the unknown visitor and quietly reshape the page, before any form is filled. Then press Log in and see every fragment stitch into one known profile, history intact
anon_8x3kf
unknown visitor
Daniel Kim · cu_48213
known profile · consented · your region
stitched history · pre-login session
0 pre-login signals stitched, history intact
Reverse ETL
- Ad platforms · suppress
- Email & CRM · nurture
- On-site · retarget
01 · Fire anonymous signals
02 · Watch the page personalize, pre-login
New season, new everything. Start exploring
03 · Resolve identity
Fire 4 signals to enable the login moment
Illustrative simulation, running entirely in your browser. No real visitor data is collected on this page
The pre-login window
Behavioral context before the signup
The window between a visitor's first page load and their first login is where most platforms go dark. Sfere keeps that window lit
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Capture signals before the first login
Every page view, scroll depth, click, and content interaction is tracked and attached to an anonymous profile the moment a visitor arrives. You stop flying blind and start building context from the very first touchpoint
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Resolve identity the instant it appears
When a visitor signs up, logs in, or fills a form, Sfere collapses all prior anonymous activity into their persistent customer profile. No history is lost: the session before the signup is as visible as every session after
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Personalize before they tell you who they are
What content they read, which products they dwell on, how they navigate: behavioral patterns let you tailor the experience in real time without waiting for a form submission. Relevance starts on visit one
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Activate across every downstream channel
Anonymous and resolved profiles flow downstream to ad platforms, email tools, and personalization engines via Reverse ETL. A visitor who browses but doesn't convert is immediately eligible for suppression, retargeting, or nurturing
Identity resolution
The moment of identity is not a starting line
When a visitor finally identifies, through a signup, a login, or a form, the email platform or CRM usually starts a fresh record. Sfere treats it as a merge point. Every anonymous session, every behavioral signal, every inferred preference collapses into the persistent customer profile, so the customer graph is rich from the moment it becomes known
user_10293 new
0 historical signals, starts from zero
cu_48213 stitched
- view · /shoes/trail-25 pre-login
- dwell 12s · trail shoe pre-login
- click · holiday deals pre-login
12 pre-login signals stitched, rich from day one
How it works
How an anonymous visit becomes a customer profile
Four steps turn an anonymous visitor into an activated customer profile
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Capture every anonymous signal
Anonymous context starts building from the very first page load
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Stitch identity when it appears
A signup, login, or form fill merges that history into one persistent profile
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Personalize in real time
Live signals drive in-session personalization and downstream audiences immediately
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Activate across channels
Resolved and anonymous segments sync to ad platforms, email, and CRM via Reverse ETL
Downstream · Reverse ETL
Suppress, retarget, nurture, immediately
A visitor who browses but doesn't convert is immediately eligible for suppression, retargeting, or nurturing. Anonymous and resolved segments flow to the tools you already use: ad platforms, email, and CRM, via Reverse ETL
cu_48213
resolved + anonymous segments
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suppress
Ad platforms
paid suppression & lookalikes
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nurture
Email & CRM
abandoned browsing journeys
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retarget
Personalization engines
relevance on the next visit
Stop losing visitors to the identity gap
See how Sfere builds behavioral context from the first page load, resolves it at the identity moment, and activates it across every downstream channel, all on a first-party customer graph you own