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Privacy Policy

How Sfere handles personal data on this website, inside the Sfere platform, and when you connect your advertising and analytics accounts

Last updated October 2026

This policy explains how Sfere handles personal data in three places: on this website, inside the Sfere platform, and when you connect your advertising and analytics accounts to Sfere.

Who we are

Sfere is a real-time customer and fan data platform operated by Fanfinity Company Ltd., trading as Sfere.

Legal entity
Fanfinity Company Ltd., trading as Sfere
Commercial Registration
7043342232
VAT
312772481700003
Address
7069 King Fahad Branch Rd, Al Sahafah Dist., 2416, Riyadh 13315, Kingdom of Saudi Arabia

For privacy questions or requests, email privacy@sfere.io or use our contact page.

1Data we collect on this website

  • Information you give us: the name, work email, company, and message you submit in a demo request or contact form.
  • Essential cookies: the small amount of local storage needed for the site to work and to remember your cookie choice.
  • Optional analytics: only if you consent, aggregate usage data (Google Analytics, Microsoft Clarity) that helps us improve the site.
  • Optional marketing: only if you allow marketing cookies, the LinkedIn Insight Tag helps us measure and retarget our own LinkedIn advertising. It stays off unless you opt in.

On the sfere.io website itself, LinkedIn is the only advertising network we use, and we run no other ad pixels. This statement covers our own website only. It does not limit the advertising integrations our customers choose to enable inside the Sfere platform, described in section 3.

You can decline optional cookies, and change your mind at any time, from the cookie banner or in the footer.

2Data processed inside the Sfere platform

Customer data processed inside the Sfere platform on behalf of our customers is governed by our agreement with each customer. The customer is the controller of that data, and Sfere acts as its processor.

3Data from connected advertising and analytics platforms

Sfere customers can connect their own accounts on Meta (Facebook and Instagram), TikTok, Snapchat, Google (Google Ads and Google Analytics), Microsoft Advertising, LinkedIn, X, Microsoft Clarity, and ChatGPT Ads. Each connection is made by the customer through the platform’s own sign-in and consent screen (OAuth), or, for Microsoft Clarity and ChatGPT Ads, by entering an API token or API key the customer generates.

  • Meta
  • TikTok
  • Snapchat
  • Google Ads
  • Google Analytics
  • Microsoft Advertising
  • LinkedIn
  • X
  • Microsoft Clarity
  • ChatGPT Ads

What we receive

When a customer connects an account, we receive and store only what the integration needs:

  • Basic account identifiers, such as the business, ad account, or property ID and name.
  • The list of the customer’s pixels, conversion rules, conversion actions, or tags, with their IDs and names, so the customer can choose one.
  • An access token or API key, and where the platform issues one, a refresh token, that lets Sfere act within the permissions the customer approved.
  • If a customer connects ChatGPT Ads, they provide either an Ads Manager API key or a Pixel ID and Conversions API key. Sfere stores these and uses them only to verify the ad account, set up conversion tracking, and send the customer's conversion events. Sfere never uses them to create or change campaigns, budgets, or ads.

We do not receive or store the customer’s password for any platform.

What we send

Using the connection, Sfere sends conversion events to the pixel or conversion rule the customer selected, on the customer’s behalf. These events come from the customer’s own website, app, or store. Personal identifiers in these events, such as email addresses and phone numbers, are hashed with SHA-256 before they leave Sfere.

How we use it

We use data from connected platforms only to provide the integration the customer turned on: listing their accounts and pixels, and sending their conversion events. We do not:

  • sell this data;
  • use it to advertise Sfere or any third party;
  • use it to build profiles for anyone other than the customer who connected it;
  • share it with anyone other than the platform it came from, except service providers who host and secure our systems under written agreements.

Platform-specific commitments

  • Google: Sfere’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy (opens in a new tab), including the Limited Use requirements.
  • Meta, TikTok, Snapchat, Microsoft, LinkedIn, X, and OpenAI (ChatGPT Ads): we use data received through their APIs in line with each platform's developer and platform terms, and only for the purpose described above.

Storage and security

Access tokens, API keys, and refresh tokens are encrypted at rest and are never shown back in the Sfere interface after they are saved. Access within Sfere is limited to the systems that run the integration. Every connection and disconnection is logged.

Retention and deletion

We keep connection data only while the connection is active.

  • When a customer disconnects a platform in Sfere, we delete its tokens and API keys immediately and remove the related account and pixel data within 30 days.
  • A customer can also revoke Sfere’s access directly from the platform’s own settings. Our access stops at once, and we delete the stored data within 30 days.
  • To request deletion without using the app, follow the steps on our Data Deletion page.
Data DeletionDisconnect, revoke access, or ask us to delete connected platform data

4How we use website data

To respond to your enquiry, arrange a demo, operate and secure the site, and, with your consent, understand how the site is used. We do not sell personal data.

6Your rights

Subject to applicable law, you may request access to, correction of, or deletion of your personal data, and may object to or withdraw consent for certain processing. Email privacy@sfere.io or use our contact page.

7Sharing and processors

We share data only with service providers that help us run Sfere, under agreements that require them to protect it: hosting, our CRM (Pipedrive, which receives demo and contact form submissions), and site analytics (Google Analytics, Microsoft Clarity). With your marketing consent, LinkedIn receives website measurement data. Conversion events are sent to connected platforms only as described in section 3. We do not sell personal data.

8Retention and security for website data

We keep website enquiry data only as long as needed to respond and to keep records we are required to keep, then delete it. We apply appropriate technical and organisational measures to protect it.

9Changes

We may update this policy as the platform and our practices evolve. Material changes will be reflected in the “Last updated” date above.

© 2026 Fanfinity Company Ltd., trading as Sfere. CR 7043342232. VAT 312772481700003.