Skip to content

Solutions · Sports

Win game day
Keep fans all season

Fans show up for the game and disappear until the next one. Sfere turns every game into a moment fans play along with, turns that attention into a season-long habit, and packages it as inventory a sponsor can measure, all on a first-party fan graph the team owns

  • Live today: fan identity, first-party data, loyalty & offers
  • Live today: in-play widgets, polls and predictions
Fans cheering in a packed crowd, treated in Sfere purple duotone
One game day, played along live

Playable · The tactics board

Call a play and watch game day light up

Five plays a team can call across one game day, starting with the first prediction and ending with the sponsor moment after the final whistle. Tap a play and watch it run across the field

Sfere tactics board

Min 05′

Live

In-play prediction

First scorer, next card, next corner: fans play along with the game instead of only watching. Every tap lands on a live fan profile

Call the play

Live in-play widgets, identity, data, loyalty & offers run on Sfere today

One fan · One profile

What one fan’s game day looks like on Sfere

Illustrative. Today these five moments are five disconnected logs in five systems. On Sfere they are one profile, from the turnstile to Tuesday

  1. Live

    Gate

    Scans in at kickoff

    Recognized as the same fan across ticket, app, and stream

  2. Live

    Kickoff

    Predicts the first scorer

    Plays along with the game in real time instead of only watching

  3. Live

    Halftime

    Redeems points for a coupon

    Every interaction earns a payoff, feeding streaks and tiers automatically

  4. Live

    Final whistle

    Climbs the season leaderboard

    One game turns into a reason to come back next week

  5. Live

    Tuesday

    Gets a sponsor offer by email

    Reachable, consented, and measurable, on a fan graph you own

One fan, one profile, every moment tied together and provable to a sponsor. The interactive moments and the profile beneath them carry consent recorded per profile

Live games and the full season

Game-day participation that compounds into loyalty

The same engagement layer powers in-play participation during the game and season-long loyalty between games, branded and sponsor-ready throughout

Light up every game day

Fire in-play polls, predictions, and trivia the instant a moment happens, turning passive watchers into active participants

Reward the whole season

Season-long leaderboards rank fans by what they earn across linked programs, and status tiers recognize season ticket holders and your most committed fans with thresholds and benefits they can see themselves climbing toward

Build a habit between games

Daily check-in streaks give fans a reason to open the app when there’s no game on. Milestones, freezes, and time-zone-aware windows keep a streak alive across a long schedule and an off-season

Never spoil the result

Spoiler-safe delivery holds widgets and reactions to each viewer’s playback position, so a fan on a delay isn’t spoiled by fans watching the live edge

Turn moments into sponsor inventory

Attach a sponsor’s name, image, and brand color to programs and quests, so live engagement becomes addressable, on-brand inventory a partner can measure

Know the fan behind every seat

Every poll answer, streak, and reward accrues to one persistent, first-party fan profile you own and govern, so game-day attention becomes a season-long relationship you keep

Why it works for sports

Attention on game day is easy; keeping it all season is the hard part

A great in-play moment earns the attention. What you do with it decides whether a fan comes back on a Tuesday with no game on. Sfere carries game-day participation into streaks, leaderboards, and tiers, so a spike of attention turns into a season-long habit rather than a moment that fades by the final whistle

  • Run in-play participation during the game, then keep fans returning between games and through the off-season

  • Leaderboards and status tiers turn one-off viewers into recognized, season-long fans

  • Spoiler-safe delivery means live and delayed fans share the same experience

  • Every interaction accrues to one first-party fan profile you own, not a rented audience

See how engagement works
Fan attention · one week Habit held Spike fades
SatSunMon TueWedThu FriSat Game day Streaks · tiers · check-ins Gone by Tuesday
Second-screen sync · 34′ goal
Watching live34′
Widget fires
Watching 12 min behind22′
Held until they reach it

The same moment, released at each viewer’s own playback position and never ahead of their screen

Second-screen, spoiler safe

Never spoil the result

Spoiler-safe delivery holds widgets and reactions to each viewer’s playback position, so a fan on a delay isn’t spoiled by fans watching the live edge. Second-screen play works for everyone, whenever they watch

Sponsorship

Sell sponsors moments they can measure

A stadium sign proves nothing. When a sponsor’s identity is attached to the programs and quests fans actually play, engagement becomes addressable inventory, and because it runs on a fan graph the team owns and governs, exposure can be tied to the actions that followed

  • Attach a sponsor’s identity to programs, quests, and rewards, turning attention into branded inventory

  • Measure sponsored exposure against the fan actions that followed, not against impressions

  • Reskin every widget to the team or the sponsor, so each activation is on-brand and consistent

  • Renew sponsorships on evidence, with consent recorded per profile

See how measurement works
In-play · Prediction Live

Who scores the next goal?

Presented by Your partner’s brand

Measured, not implied

Sponsored exposure is tied to the fan actions that followed it: addressable, on-brand inventory a partner can renew on evidence, rather than a logo in the corner of a graphic

On the sponsor side of this story? Start from the Brands & Sponsors playbook

How it works

How game day becomes a season

Each stage feeds the next inside one platform, so live attention compounds into a fan relationship the team keeps

  1. Win the live moment

    In-play widgets make the game something fans play along with

  2. Reward the participation

    Every interaction earns a payoff that feeds leaderboards and tiers automatically

  3. Build the season habit

    Streaks and tiers carry attention across the schedule and the off-season

  4. Keep the fan you earned

    Everything accrues to one first-party profile the team owns

Turn game day into a season worth sponsoring

See how Sfere wins the live moment, builds a habit between games, and packages it as measurable sponsor inventory on a fan graph you own. Book a game-day walkthrough with our team