Solutions · Sports
Fans show up for the match and disappear until the next one. Sfere turns every match into a moment fans play along with, turns that attention into a season-long habit, and turns the whole thing into inventory a sponsor can measure — all on a first-party fan graph the club owns.
Playable · The tactics board
Five plays a club can call across one matchday — from the first prediction to the sponsor moment after full-time. Tap a play and watch it run across the pitch.
Min 05′
PreviewIn-play prediction
First scorer, next card, next corner: fans play the match, not just watch it. The widget layer is a design Preview; every tap lands on a live fan profile.
Call the play
One fan · One profile
Illustrative. Today these five moments are five disconnected logs in five systems. On Sfere they are one profile, from the turnstile to Tuesday.
Gate
Scans in at kickoff
Recognized as the same fan across ticket, app, and stream.
Kickoff
Predicts the first scorer
Plays along with the match in real time, not just watches it.
Half-time
Redeems points for a voucher
Every interaction earns a payoff, feeding streaks and tiers automatically.
Full-time
Climbs the season leaderboard
One match turns into a reason to come back next week.
Tuesday
Gets a sponsor offer on WhatsApp
Reachable, consented, and measurable, on a fan graph you own.
One fan, one profile, every moment tied together and provable to a sponsor. The interactive moments are the Design Preview engagement layer; the identity and profile beneath them are live today, kept in-Kingdom and governed under PDPL.
From the opening whistle to the final standings
The same engagement layer powers in-play play during the match and season-long loyalty between them, branded and sponsor-ready throughout. Live engagement is a design Preview; the identity and data layer is live.
Fire in-play polls, predictions, and trivia the instant a moment happens, turning passive watchers into active participants. The live engagement layer is a design Preview; the fan identity and data beneath it are live today.
Season-long leaderboards rank fans by what they earn across linked programs, and status tiers recognize your most committed supporters with thresholds and benefits they can see themselves climbing toward.
Daily check-in streaks give fans a reason to open the app when there’s no match on. Milestones, freezes, and timezone-aware windows keep a run alive across a long fixture list and an off-season.
Spoiler safe delivery holds widgets and reactions to each viewer’s playback position, so a fan on a delay isn’t spoiled by fans watching the live edge.
Attach a sponsor’s name, image, and brand color to programs and quests, so live engagement becomes addressable, on-brand inventory a partner can measure.
Every poll answer, streak, and reward accrues to one persistent, first-party fan profile you own and govern in-Kingdom, so matchday attention becomes a season-long relationship you keep.
Why it works for sport
A great in-play moment earns the attention. What you do with it decides whether a fan comes back on a Tuesday with no match on. Sfere carries matchday participation into streaks, leaderboards, and tiers, so a spike of attention turns into a season-long habit rather than a moment that fades by the final whistle.
Run in-play participation during the match, then keep fans returning between games and through the off-season.
Leaderboards and status tiers turn one-off viewers into recognized, season-long supporters.
Spoiler safe delivery means live and delayed fans share the same experience.
Every interaction accrues to one first-party fan profile you own, not a rented audience.
The same moment, released at each viewer’s own playback position — never ahead of their screen.
Second-screen, spoiler safe
Spoiler safe delivery holds widgets and reactions to each viewer’s playback position, so a fan on a delay isn’t spoiled by fans watching the live edge. Second-screen play works for everyone, whenever they watch.
Sponsorship
A perimeter board proves nothing. When a sponsor’s identity is attached to the programs and quests fans actually play, engagement becomes addressable inventory, and because it runs on a fan graph the club owns and governs, exposure can be tied to the actions that followed.
Attach a sponsor’s identity to programs, quests, and rewards, turning attention into branded inventory.
Measure sponsored exposure against the fan actions that followed, not against impressions.
Reskin every widget to the club or the sponsor, so each activation is on-brand and consistent (Preview).
Renew sponsorships on evidence, in-Kingdom and consented.
Measured, not implied
Sponsored exposure is tied to the fan actions that followed it — addressable, on-brand inventory a partner can renew on evidence, rather than a logo in the corner of a graphic.
On the sponsor side of this story? Start from the Brands & Sponsors playbook.
How matchday becomes a season
Each stage feeds the next inside one platform, so live attention compounds into a fan relationship the club keeps.
In-play widgets make the match something fans play, not just watch. (Design Preview today.)
Every interaction earns a payoff that feeds leaderboards and tiers automatically.
Streaks and tiers carry attention across the fixture list and the off-season.
Everything accrues to one first-party profile the club owns, in-Kingdom.
See how Sfere wins the live moment, builds a habit between matches, and packages it as measurable sponsor inventory on a fan graph you own. Book a matchday walkthrough with our team.