Platform · Sfere ID · Audience Builder
Segment
any way you want
Sfere ID Audience Builder lets you create, test, and activate customer segments on any attribute (demographic, behavioral, predictive) in real time, then send one definition to every channel
- Any attribute
- Real-time membership
- AND · OR · NOT
- Every channel
Playable · The sneaker-drop push
Same campaign,
two ways to send it
The new sneaker drops Friday and the push is written: "The new sneaker is here: early access for you." The only question is who gets it. Press send, both ways, and watch the same eight customers answer
📩 ordered Friday ✓
📩 added to cart ✓
📩 ordered Saturday ✓
🔖 saved for payday
😤 "I just bought this at full price"
🚪 unsubscribed
🙄 "not for me," ignored
😕 "paid full price yesterday"
Everyone got it. Half of them felt it
📩 ordered Friday ✓
📩 added to cart ✓
📩 ordered Saturday ✓
🔖 saved for payday
correctly left alone ✓
correctly left alone ✓
correctly left alone ✓
correctly left alone ✓
The right four got it, and the other four were left alone, which is the point
How did the segment know? Sfere ID already did: browsed the sneaker ✓ · doesn't own it ✓ · push consented ✓, read from live profiles, not a spreadsheet
Segmentation isn't a filter. It's deciding who the message is for, and who it isn't
An illustrative simulation: the mechanics (criteria from live profiles, membership in real time, one definition activated everywhere) are the real product behavior
How audience builder works
Flexible segmentation,
real-time activation
Define audiences on any profile attribute or behavior, combine them with complex logic, and activate them across all channels. Segments update in real time as customers match or leave criteria
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01
Segment on anything
Build audiences on any attribute (demographic, behavioral, predictive, custom) without waiting on engineers. Drag-and-drop or SQL, your choice
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02
Real-time audience updates
Segments update as signals arrive, so customers move in and out of audiences instantly. Activation systems see the current state, not yesterday's snapshot from a batch job
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03
Nested and complex logic
Combine attributes with AND, OR, NOT logic to create sophisticated cohorts. One segment can depend on another, so you can layer strategy instead of building from scratch each time
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04
Activate once, reach everywhere
Define a segment once and activate it across email, push, WhatsApp, ads, and CRM without re-segmenting in each tool. One audience definition, multiple channels
Why it matters
From profile data
to activated audiences
A clean customer profile is only valuable if you can act on it. Sfere ID Audience Builder makes segmentation fast and flexible, so you can respond to customer behavior in real time, test new strategies constantly, and activate consistently across all channels
See how to reach customers- Speed campaign launch by building segments in minutes, not waiting on data team sprint cycles
- Improve targeting accuracy by segmenting on real-time signals instead of stale batch data
- Reduce operational overhead by defining segments once and distributing them to all channels
- Increase conversion by activating audiences while behavior is fresh, not days after signals arrive
Build your first audience in minutes
Bring a campaign idea to a walkthrough. We'll open the builder on your own profiles, define the segment together, and watch customers qualify in real time, then push it to every channel at once