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Prove the value

Sfere Measure answers the one question sponsors and partners actually ask: who saw it, and did it work? Verified reach, deterministic attribution, and a portal they can log into themselves

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The evidence board

Every sponsor report starts as a claim

Pick a case, then work it like an investigator: verify the reach down to real people, string the exposures to the outcomes, and read the verdict. Simulated campaign; the method is the product

THE CLAIM · sponsor deck
2,140,000
impressions · counted every way possible
×3 ticketing app→1 person · Maya
×2 big screen→same person · Maya
×4 mobile web→same person again
VERIFIED REACH
841,208
real people · one per profile VERIFIED
THE EVIDENCE · exposure on the left, outcome on the right
saw the activationverified exposure
played alongverified exposure
entered the contest96,412 people
renewed · 7 days12,408 people
bought the bundle · 14 days8,214 people

deterministic joins: every string is the same resolved profile on both ends

THE VERDICT · did it work?
exposed
6.2%
not exposed
2.1%
PROVEN

case 01 is open: the claim is on the board. Verify it

Verified reach, not impressions

Every metric traces back to a resolved customer profile, so proof is deterministic, not estimated

EXHIBIT 01

Verified reach

Deduplicated, verified reach: real people resolved to profiles, not ad impressions counted twice. The number you report is one you can stand behind

EXHIBIT 02

Exposure-to-outcome attribution

Tie exposure to what happened next. Deterministic attribution connects a campaign to the outcome it drove, instead of a proxy metric that hopes for the best

EXHIBIT 03

Sponsor & partner portal

Give sponsors and partners a real-time dashboard they can log into themselves: accountability in the moment, not a slide deck weeks after the fact

EXHIBIT 04

Premium first-party audiences

Package and price first-party audiences your partners can't get anywhere else, and open monetization paths beyond ads and subscriptions

Proof built on your customer profiles

Measure reads the same governed customer profiles that power identity and activation, so proof is a property of the platform, not a reporting exercise bolted on at the end

  1. STEP 01

    Resolve the audience

    Every impression, view, and interaction is tied back to a resolved customer profile in Sfere ID, so reach counts people rather than devices or cookies inflated across channels

  2. STEP 02

    Connect exposure to outcome

    Because exposure and downstream behavior land on the same profile, Measure joins the two deterministically. You see who was reached by a campaign or sponsor placement and what they did afterward, without stitching reports together by hand

  3. STEP 03

    Make the number self-serve

    Results flow into a live portal instead of a quarterly deck. Sponsors, partners, and internal teams query the same governed data, so everyone is working from one version of the truth

Recover the reach browser tracking loses

Client-side tracking drops signals to privacy controls and ad blockers, and ad-platform conversion APIs underperform when identifiers are missing or inconsistent. Measure enriches events with the resolved profile before they leave your environment, so downstream platforms receive clean, consistent identifiers instead of fragments

  • Signals are enriched with the resolved profile before they leave your environment, so downstream platforms receive consistent identifiers instead of fragments
  • First-party matching recovers reach that browser-side tracking loses to privacy controls and blockers
  • Suppress customers who have already converted, so ad budget is spent on reach that can still move
  • Enrichment runs on data you own, with consent enforced at the profile
See how identity resolves

A number your data team can defend, too

Proof is only credible if the underlying data is clean and owned. Measure reads consolidated, governed data from a warehouse you control, so the reported number and the analyst's number are the same number

01

Data that is ready to use

Because signals are validated, deduplicated, and resolved on the way in, the numbers you report on arrive reconciled and query-ready. Teams spend their time interpreting results, not reshaping raw event dumps before anyone can trust them

02

In a warehouse you own

Resolved customer data lands in a columnar analytical warehouse you self-manage. Business-intelligence, analytics, and data-science teams query the same governed data directly, so Measure is a view onto your owned data, not a separate silo to reconcile

03

Governed the whole way

Reach and outcome numbers inherit the consent and residency rules that live on the profile. Measurement never becomes the place where governance quietly breaks, because the number and the compliance posture come from the same record

Answer sponsors with names, not impressions

Sponsorship keeps moving toward accountability. Measure reports on real, resolved people and the outcomes they drove, so you can prove exposure instead of only selling it

  • Report verified reach: the count is real people, deduplicated across touchpoints
  • Show exposure-to-outcome, not a proxy: who was reached, and what they did next
  • Turn first-party audiences into sponsorable inventory with a real number behind it
  • Sponsors self-serve a live dashboard, so accountability replaces the end-of-campaign PDF
Activate the audience first

Bring us a number you have to defend

Book a walkthrough with a real campaign in hand. We'll trace one exposure to one outcome on your own customer data and show the sponsor portal your partners would log into

Book a Demo